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Beyond The Stage Magazine
NoMBe Preferred Press Photo shot by Julian Buchan
Amanda RestainoMusic VideosNews

NoMBe Releases Music Video for “This Is Not A Love Song” from CHROMATOPIA

Amanda Restaino

Photo Credit: Julian Buchan

On June 3, NoMBe released the music video for his breakup song “This Is Not A Love Song” that was released on the CHROMATOPIA album, which includes his hit single “Weirdo”, on May 7, 2021. NoMBe is an artist, producer, and songwriter. He is also the godson of R&B legend Chaka Khan.

The video directed by B paints an exaggerated picture of NoMBe drowning in sorrow and looking at himself through a broken piece of glass. This image is juxtaposed by dreamy imagery of him in the afterlife in a bright suit and dancing at moments as he imagines the end of a relationship. The inability to cope with the loss of the relationship is the leading theme of the video.

“I love how this music video turned out for its simplicity,” NoMBe said. “We shot in Hawaii during a really rainy period and luckily found a nice day to knock this one out. Originally we were trying to build a giant mirror out of those smaller pieces seen in the clip, but it was such an understanding we decided to make it more about the different angles and locations.”

NoMBe’s CHROMATOPIA is a conceptual 14-track, self-produced album that lyrically details the internal dialogue of love. It fuses together elements of pop, electronic, soul, and rock music to allow listeners to explore his kaleidoscopic world. The album’s tracks  have already accumulated over 14 million streams, receiving praise from glam rock legend Elton John.

NoMBe’s previous album They Might’ve Even Loved Me from 2018 is critically acclaimed and has racked up over 178 million Spotify streams. It includes popular  singles like “Can’t Catch Me” (ft. New Mystics), which was chosen by Pharrell Williams as the official theme song for his HBO documentary series OUTPOST, and “Drama” (ft. Big Data), which was featured on EA Sports’ FIFA World Cup 2019 soundtrack.

You’ve more than likely heard NoMBe’s music before. His captivating and memorable songs have been placed in a variety of television shows including Shameless, Ozark, The Resident, and even Marvel’s Cloak & Dagger. 

He has also toured across the country, opening for Bonobo and alt-J as well as performing at popular festivals like Lollapalooza, Firefly Music Festival, SXSW, Outside Lands, Bottlerock, Electric Forest, Okeechobee, Lightning in a Bottle Festival.

A native of Heidelberg, Germany, NoMBe was born into a creative, multicultural family surrounded by art in a multitude of ways. He was encouraged to pursue music early on and studied classical piano before he began experimenting with songwriting and production. His sampling of hip hop and electronic music led to his move to New York where he focused on contemporary production while playing in the subways at night. Over the last decade, he traveled around the country and continued to develop his musical knowledge and career before relocating to Hawaii.

NoMBe is definitely an artist to watch this year, so make sure to keep up with him to  know when he has new music coming or when he is performing next!

NoMBe This Is Not A Love Song Video Still

Stream “This Is Not A Love Song” on Spotify and Apple Music.

Follow NoMBe on Facebook, Instagram, Twitter, and YouTube. 

 

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Amanda Restaino
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Amanda Restaino

Amanda Restaino is a contributing writer for Beyond the Stage. After growing up in Tampa, FL she went to the University of Tennessee for public relations. Now graduated and back in Florida, she is getting a masters in professional communication from the University of Tampa. In her free time, she enjoys traveling, attending concerts, going to the beach with friends, and watching Love Island. Her favorite artists are Harry Styles (and 1D), Fleetwood Mac, H.E.R., Ariana Grande, Miley Cyrus, Lennon Stella, and Bea Miller.