OK Go has upped their music video game once again, this time, by about 34,000 feet.
The group released the video for their song “Upside Down & Inside Out” this morning, already reaching over 4.5 million views.
The Chicago natives filmed aboard a zero-gravity airplane, something OK Go’s Damian Kulash had wanted to do for years. The idea was brought to life thanks to the Russian airline, S7.
After weeks of training and creating choreography, all four members filmed the one-shot, viral video featuring acrobatic flight attendants, dozens of disco balls, and endless swirls of color brought on by paint explosions, bouncy balls, and a few candy-filled pinatas.