Intriguing and unignorable, Allie X is an enigmatic presence in the world of pop. Her jet-black hair, striking outfits, and impressive eyewear have become staples of her image, and the visual manifestation of the mystery that surrounds her.
Allie X, born Alexandra Hughes, uses her specific brand of pop brilliance to tell distinctly human stories. While her music is unashamedly pop, it’s a fresh and alluring take on the genre, through the eyes of an artist who’s dedicated to telling a story beyond just the music.
“X is the freedom that I give myself to feel anything and to be okay with not knowing anything.
In many ways, pop music is Allie’s medium for creating different musical universes in which her songs or projects inhabit. While it may seem as though her projects live in very separate worlds, there is one thing binding them all; the concept of X. The concept of X is something that Allie has been exploring heavily throughout her career. Used to describe the unknown and unexplained, X is an idea that cannot be defined. The idea of embracing uncertainty has always been a pillar of Allie’s artistic vision and the idea of X encompasses that.
Her following project, CollXtion II works as a dark and diverse counterpart to CollXtion I. While CollXtion I wore its pop appeal front and center, CollXtion II’s pop appeal is a little more hidden. While still without a doubt a pop project, it took risks that most pop projects don’t; and it paid off.
Through experimenting with different sounds and even more distinct lyrics, a completely new musical universe arose. While opening tracks “Paper Love” and “Vintage” make for a peppy start to the record, the majority of the record is distinctly less peppy. Take the ominous “Simon Says” for example, where Allie twists the famous children’s game, viewing the titular character as a sort of abuser and manipulator.
It may be far darker than your average pop song, but it’s still absurdly catchy. Even more mellow cuts like “True Love Is Violent” and “Downtown”, which explore themes of heartbreak and mistreatment, are still pop songs to their core. The project largely feels like an exploration of different sounds and themes, wrapped up in an undeniably catchy and interesting pop package.
“If we talk about the concept of X, I think it’s ultimately about finding my truth.
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