It’s a beautiful Earth Day today and nothing’s better than helping our planet AND getting a chance to meet your favorite artists.
Climate change and our lack of care for the planet is getting more serious every day. Under lockdown last year, we saw firsthand the impact we have on our planet and wildlife as the world shut down for us, but wildlife and nature thrived without the pollution and carbon emissions created by us threatening their lives.
Propeller, a digital marketing platform aimed to connect audiences with their meaningful campaigns, has teamed up with National Resources Defense Council (NRDC), a international nonprofit environmental organization working to protect the planet in various ways, to bring awareness and action for climate change this year.
“We’re at a pivotal moment in the fight against the climate crisis, and our collective voices and actions are essential to bringing long overdue, transformational change the world needs,” said Michelle Theodat, Director of Entertainment Partnerships at NRDC in a press release.
Today they launched their year-long NOW: Climate Action Campaign, collaborating with a multitude of artists, musicians, influencers and even music festivals to create change. In return of signing petitions, getting involved with organizations, making donations and attending classes, just to name a few actions taken, fans are awarded exclusive prizes.
Some of the prizes include a trip from rapper Lil Dicky, to an exotic location to see and learn about the impact of climate change firsthand, a custom bike designed by Young The Giant, a virtual private performance from Sebastián Javier, floor seats, a merch shopping spree or signed guitar by Justin Bieber, platinum tickets to Bonnaroo Music Festival and so many more.
As exciting as the prizes are, the overall education and improvement of our planet is the real goal as Propeller founder Brandon Deroche says “Climate change is only going to be solved with sustained attention and pressure from all of us, and we see this campaign as a way to help energize the movement.”
For more information on the NOW: Climate Action Campaign and all of the experiences and prizes being offered, head to their website.