Bandcamp announced that this Friday, June 19th, 100% of the site’s share of sales will go to the NAACP Legal Defense Fund. The date, known as Juneteenth, marks the ending of slavery in Texas, and is recognized nationally as a celebration of freedom for Black Americans.
Bandcamp is the latest member of the music industry to announce dedicated efforts to advocate for racial justice through their large platform. The streaming sales raised on Juneteenth will benefit the NAACP Legal Defense Fund, a civil rights organization known for cases like Brown v. Board of Education. Additionally, the music site has pledged to donate $30,000 per year to organizations that “fight for racial justice and provide opportunities for people of color.”
The music site also re-affirmed a commitment to promoting diversity and equity within their business, citing Bandcamp Daily, hiring operations, and relationships with local artists as avenues to continue fighting for change outside of fundraising.
If you’re looking for easy ways to support Black artists directly, here are some of Beyond the Stage’s recommendations to check out on Juneteenth:
Black lives matter.