Following the release of her new single, ‘cute’, we caught up with singer-songwriter Amanda Frances. The Toronto-based indie synth pop artist has found success in the past with her tracks ‘Palo Santo’ and ‘lalaloney’. Her newest release delves in the ‘not so cute side of a relationship’ and is accompanied with a music video directed by Amanda herself. See what she had to say below!
BTS: How would you describe your sound to someone who hasn’t heard your music yet?
Amanda Frances: Indie Pop. Chill. Emotional. Almost-a-little-too-honest. If you dig LANY and Lennon Stella, we’ll be besties.
BTS: You recently dropped your new single, ‘cute’, do you want to talk a bit about the inspiration behind that song?
Amanda: All of my music comes from a place of brutal honesty and ‘cute’ is a product of exactly that. I wrote it after going through a particularly bad breakup and after learning what love is and isn’t – ‘cute’ kind of tells the story of that transition in my life.
BTS: I see you directed the accompanying music video for ‘cute’ – how was it to see your track come to life with the visuals?
Amanda: Directing my own music videos is something that I started doing this year and honestly, I absolutely love it. I’ve always had a hand in creating all of the visuals that go along with my music, but this year was a first for me in actually spearheading an entire music video solo, from concept to creation to editing, and I’ve loved every minute of it. There’s definitely a vulnerability that comes along with having your brain be the driving force behind all aspects of a release, but I’ve always had a thing for that kind of vulnerability.
BTS: Your song writing and storytelling is an obvious strength in your music, do you have an ideal time or place that you find you do your best writing?
Amanda: That’s literally the best compliment anyone could ever give me, so first off THANK YOU. I’ve gotten better over the years from doing sessions at being able to sit down at a specific time and place and figure out how to tap into that creativity. That used to be my worst nightmare and honestly it gave me so much anxiety. But I find that the initial ideas for songs come randomly when I’m least expecting it – often at really inopportune moments like when I’m washing my hair and have to run out of the shower with shampoo dripping everywhere to jot words down.
In those moments I kind of just free-write a bunch of thoughts, and then later I revisit it and notice that a lot of my lyrics have kind of formulated themselves without me really trying, and I just sort of edit and expand from there. That’s definitely my preferred flow.
BTS: Any artists or songs you’ve been digging lately?
Amanda: I listen to LANY always. I’m a little worried as to what my Spotify wrapped is going to look like this year, actually. Some others I’ve had on repeat lately:
Coping – Rosie Darling
Jackie Onassis – ELIO
High Waist Jeans – Wolf
BTS: What’s next for Amanda Frances?
Amanda: So many things! I have a collab coming out in a few weeks that I’m really excited about. And then there’s a TON more music coming out very shortly after that. Details to come very very soon (eek!).
Stay up to date with Amanda!