Born and raised in Philadelphia, independent artist Greya has just dropped her newest music video for her single, “Thrive.” A true representation of what it means to be an authentic artist, Greya channels difficult emotions through the song that turned into a visual masterpiece in her video. The emphasis on emotion captures the heartstrings of all audiences, and we are so here for it. We had the chance to talk to Greya and learn more about the beautiful composition of a music video she created for “Thrive.”
BTS: What is the meaning behind your music video?
Greya: We really wanted the video to highlight the emotions you experience in a toxic relationship. To me, it was really about the push and pull between Tony, who plays the love interest, and me.
BTS: What does the process of turning music into videos look like for
GREYA: This is my second video ever, so to be honest I don’t really know yet. Both experiences were completely different. The first time around I spent a lot of hours nailing down the treatment down to the tiniest details before we even scouted the location. Thrive was a lot more go with the flow, probably because we weren’t following a specific storyline. It was really all about emotion. I’m starting to think every song will demand a different approach to a music video.
BTS: Walk us through your first day shooting this video.
Greya: Shooting in general was really laid back and natural. I was surrounded by friends so I was really comfortable, and for me that’s a lot because getting filmed or getting pictures taken can really freak me out. The whole thing was shot in one day, most of it being outside which was absolutely freezing at the time. I spent the entire shoot laughing and sipping on whiskey to keep me warm. Between takes we all pretty much goofed around and cracked jokes.
BTS: How involved were you with the aesthetics / shots of your music
Greya: I called Hannah in a panic because I’d waited until the very last minute to sort a video out. She jumped in and saved the day in every aspect. As far as the overall aesthetic of the video and how we wanted it to come off, we came together cohesively and fast. She was an absolute superhero in making it all make sense and pulling it together.
BTS: Who are some of your musical inspirations?
Greya: Rihanna, The Weeknd, Amy Winehouse, Labrinth, Ashnikko, Bülow, 070 Shake, so many I could be writing this for days. That list evolves constantly.
BTS: What is your relationship with music like?
Greya: My relationship with music as a listener changes all the time these days. I catch myself needing to remind myself to listen to music more casually, the way I used to before I got super deep into making music professionally myself. Sometimes I’ll hear something and get anxious or compare myself to it, like “why didn’t I think of that?” Or “how did they come up with that?” The only plus side to that is that it made me branch out in what I’m listening to genre wise. I find myself listening to music I wouldn’t normally find because it’s different enough from what I do so that I can listen to it casually, without beating myself up or having a bias. My relationship with creating music has pretty much always been the same. It’s the purest form of escapism I’ve ever experienced, and I really do feel like I communicate best when I’m writing a song. I feel useful doing it and it never doesn’t make me happy.
It is evident that this is only the beginning for Greya as this is her second music video released. Her ability to make audiences feel something through her music is fair grounds to assume we have much to be excited about with her career in the music industry.
- Emily Weisband Drops Incredible New EP, I Call It Being Human - April 2, 2021
- JUICYPEAR Releases Brand New Music Video for “Keep Your Love On” - February 11, 2021
- Emotional Powerhouse Greya Releases New Music Video for “Thrive” - January 29, 2021