With a motto of “be like water,” Florida-based L.O.V.E Culture showcases its adaptability and fluidity with 14 new songs. The group’s debut album, 1827 N Pearl, is out now and makes it clear the collective knows when to be a calm, serene lake and when to rage like a hurricane in the ocean.
The seven-piece ensemble draws inspiration from neo-trap, alt, punk, neo-soul and hip-hop sounds and weaves them together to create a fresh and vibrant sound. We know fans of Smino, Bad Brains, Outkast and Erykah Badu will find something to love fast on the new album.
The debut album release comes with an accompanying video for “Run Up A Check.” With a gritty, raw, almost documentary-esque feel, the video centers around an allegory representing the pursuit of abundance by any means necessary, according to the group.
L.O.V.E Culture is made up of Rob Mari, Che, Flash, EASYin2D, SpiritXIII, DJ Larry Love and TrashBeatsAlan. They all got together and formed L.O.V.E Culture at 1827 N Pearl, a fitting name for the album as it was the place they all first came together.
At its core, L.O.V.E Culture says it is a living statement that a little love can go a long way and that the love for music can translate into love for each other.
Check out the new video for “Run Up A Check” below: