Latin singer Maluma partnered with Michelob Ultra’s Pure Golden Hour Sessions for a virtual concert Wednesday and it was exactly what we needed.
The show celebrated the release of the latin-superstar’s new album PAPI JUANCHO which debuted at No. 2 on the Top Latin Albums Chart. Live from Miami, the Colombian native began the show on a beautiful beach at sunset performing some of his older tracks including “Corazón,” “HP,” “11PM,” and “Felices Los 4” along with an acoustic version of “ADMV” from PAPI JUANCHO. Later in the night light, the show moved to a rooftop with a stage setup full of neon lights performing songs from his new album for the first time such as “Medallo City,” “Hawài,” “Parce,” “Ansiedad,” and “Cielo A Un Diablo.”
Along the way the 26-year old took time to talk about his love for his hometown of Medellín and his Maluma Familia.
Along with the wondrous, energetic show, Maluma announced the drop of his new merch collection in collaboration with Michelob. Maluma’s personal style is “unique and authentic” which the clothing line directly reflects with vibrant colors and unique designs. As with everything in life, Maluma is inspired by nature which was one of the main themes while creating the merch. The most important focus for the clothing line was comfort and being comfortable expressing yourself.
The merch line is on sale now and can be purchased here. PAPI JUANCHO is also available on all streaming platforms.