VALLEY has released “hiccup,” its latest left of pop-leaning single which addresses the frame of mind of a person who has just experienced a significant breakup. Accompanying it is a DIY music video that features the band members at their local skate park.
The single, which is co-written by VALLEY singer Lowell who is known for her writing collaborations with Madison Beer, Hailee Steinfeld and Bülow, highlights the band’s signature synth-drenched sound that positions perfectly-crafted hooks, built to spiral around headphones over vivid and emotionally-charged lyrical imagery.
VALLEY, a nominee for the 2020 JUNO Award for “Breakthrough Group of the Year,” strives to provide a safe space for listeners to embrace when they’re feeling alone during dark times of persistent negativity, struggles with apathy and other quivering emotions. With the ongoing Covid-19 pandemic elevating mental health issues for the masses, that is exactly what the indie-rock band is providing with “hiccup” — a platform that normalizes ongoing conversations surrounding mental health.
“hiccup” is the story of a person that you once knew everything about, and they knew the same, according to the band. Owing to the fickle nature of fate, you end up ghosted, blocked, or merely unfollowed. Regardless of the nature of the split, the time spent together feels like a mere mirage and you can’t help but wonder what the other person is doing with themselves, VALLEY said.
“There are so many breakup songs out in the world already, but this is our truth on heartbreak,” the band said. “The word ‘hiccup’ felt like the right way to title the feeling of a ‘breakup’ visually without being too obvious.”
VALLEY explained what kind of feelings are associated with the word “hiccup,” at least for the band.
“Hiccups are like little texts your mind receives with attachments of photos, memories, and locations, where there’s no “do not disturb button’ to help process losing someone. Having those kinda’ hiccups really sucks.”
The music video that accompanies the song is shot partly with a late-90s, early-2000s home movie kind of style with a lot of grain and lacking clarity. This style can be attributed to the want of triggering a nostalgic feeling in the viewer, making them think of the days gone by, of their very own “hiccups.”
The video works as a great extension of the song, showing the band members being a part of a collective making music and skateboarding but also having their differing individual personalities, with some seeking solace in messing about with their hair, getting a new tattoo or even just eating a lot of candy.
To stream and save “hiccup,” click here.
You can watch the music video below.
Need more VALLEY? Check out our interview with them here.