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Bad Bunny Uses Chart Topping Influence to highlight issues Puerto Ricans face

Bad Bunny is using his influence to spread awareness of the disparities facing Puerto Rican residents as Hurrican Fiona moves north and downpours on the U.S. territory for yet another day.

Bad Bunny released the 22 minute long sequence combining his hit music video for “El Apagón” with the documentary “Aquí Vive Gente” (“People Live Here”), which highlights inequalities that Puerto Ricans face.

On Sunday, Hurricane Fiona made landfall, effectively knocking power out across the island and leaving thousands without water.

The category 4 hurricane kept as many as one-third of Puerto Ricans without utilities as of Wednesday afternoon. Other outages in recent months led to protests against Luma Energy, a private company that took over as the main electric provider of the territory in 2021.

Bad Bunny’s video looks at the range of issues with Puerto Rico’s power grid, which hasn’t fully recovered after the previous disaster created by Hurricane Maria in 2017.

Bad Bunny was born in Puerto Rico and released the undisputed top album of the summer earlier this year with the LP Un Verano Sin Ti. The record has sat at the top spot on the Billboard 200 chart for 11 straight weeks.

Bad Bunny’s reach to music fans worldwide can create the influence needed to support Puerto Rican residents left without running water, power and the struggles that will likely linger for the foreseeable future.

Verified resources to support Puerto Rico include:

Taller Salud, a women-led non-profit accepting non-perishable food donations.(accessible in Spanish and English)

Puerto Rican Civic Club, a union of Puerto Rican residents in California fundraising for alternative and eco-friendly energy options for residents of the island.

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Ben Pagani

Music Projects Manager at Beyond The Stage Magazine

Joining BTS as an intern in summer 2021, Ben stayed with the team as a writer and has been an editor for several years. Ben’s journalistic background includes 4 Emmy award wins for news producing. They grew up in Pittsburgh, PA and lived in Cleveland, OH for several years before finding a new home in Minneapolis, MN. They’ve found new and exciting ways to tap into the local music scene no matter where they’ve lived. Working at BTS has now opened the gates to chatting with top global artists. When they aren’t writing for BTS, they can be found riding a bicycle or spinning records while DJ’ing across the midwest.

Ben Pagani

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